• UX Strategy

  • Product Systems

  • AI Workflows

  • Design Systems

  • Systems-minded

  • Engineer-aware

From ‘what are we building and why’ to happy customers.

From “what

From “what are we buildingand why”

are we building

to happy customers.

and why” to happy

customers.

Aviu

Aviu

02
Who am I
Product designer
02
Who am I
02
Who am I

I work where product logic, interface structure, research, and implementation constraints meet. I use AI and enough code to prototype faster, test ideas earlier, and design systems that can actually ship. 

I work where product logic, interface structure, research, and implementation constraints meet. I use AI and enough code to prototype faster, test ideas earlier, and design systems that can actually ship. 

03
What I do
Product systems for complex workflows
03
What I do
03
What I do
  • Selected works.

A scoped mobile MVP for onboarding, profiles, feed, and connections, designed under real delivery and budget constraints.

An independent product and visual design concept for ABLE, exploring how Contexts, Views, and navigation can preserve a working state across files, notes, web content, and AI tools.

A content‑model and information‑architecture project that turned scattered works, exhibitions, and press into one searchable system.

A content‑model and information‑architecture project that turned scattered works, exhibitions, and press into one searchable system.

04
How I work
6 principles
04
How I work
04
How I work

My process

(6)

  • Honest

  • People-first

  • Developer-early

  • Iterative

My process is not a neat, linear sequence. I stay with ambiguity until evidence makes the next decision clear. I pressure‑test the problem with users and the team, map the system before polishing UI, and involve developers early. AI speeds up synthesis and exploration, but judgment stays human. I ship the smallest useful version, observe real behaviour, and use what I learn to decide what changes next.


My process is not a neat, linear sequence. I stay with ambiguity until evidence makes the next decision clear. I pressure‑test the problem with users and the team, map the system before polishing UI, and involve developers early. AI speeds up synthesis and exploration, but judgment stays human. I ship the smallest useful version, observe real behaviour, and use what I learn to decide what changes next.

01

Frame the problem

Challenge the brief before committing to screens.

02

Gather evidence

Interviews, observation, and product data reveal real behaviour.

03

Align early

Work with product, engineering, and QA before designs harden.What makes the cut is still a human call.

04

Model the system

Map flows, states, tokens, and edge cases before polishing UI.

05

Make it testable

Use prototypes, AI, or lightweight code to test the riskiest assumption.

06

Ship and learn

Release the smallest useful version, observe behaviour, and refine.

Frame the problem

Challenge the brief before committing to screens.

Gather evidence

Interviews, observation, and product data reveal real behaviour.

Align early

Work with product, engineering, and QA before designs harden.What makes the cut is still a human call.

Model the system

Map flows, states, tokens, and edge cases before polishing UI.

Make it testable

Use prototypes, AI, or lightweight code to test the riskiest assumption.

Ship and learn

Release the smallest useful version, observe behaviour, and refine.

Frame the problem

Challenge the brief before committing to screens.

Gather evidence

Interviews, observation, and product data reveal real behaviour.

Align early

Work with product, engineering, and QA before designs harden.What makes the cut is still a human call.

Model the system

Map flows, states, tokens, and edge cases before polishing UI.

Make it testable

Use prototypes, AI, or lightweight code to test the riskiest assumption.

Ship and learn

Release the smallest useful version, observe behaviour, and refine.

05
Experience
More than 10 Years
05
Experience
05
Experience

P

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Product Designer

Zug, Switzerland

2020–2026

UX Designer & Researcher

Kyiv, Ukraine

2018–2020

Web Designer

Dublin, Ireland

2018–2019

Graphic Designer

Kyiv, Ukraine

2018

Graphic Designer

Kyiv, Ukraine

2017–2018

Product Designer

Zug, Switzerland

2020–2026

UX Designer & Researcher

Kyiv, Ukraine

2018–2020

Web Designer

Dublin, Ireland

2018–2019

Graphic Designer

Kyiv, Ukraine

2018

Graphic Designer

Kyiv, Ukraine

2017–2018

06
Testimonials
From clients and 1:1 menties
06
Testimonials
06
Testimonials

Karyna brought structure and clarity to a complex early‑stage product.

She transformed fragmented ideas and screens into coherent user flows, a consistent design system, and developer‑ready designs. Beyond executing the UI, she challenged assumptions, clarified MVP priorities, and helped resolve product logic across onboarding, profiles, connections, posts, and Circles.

Her feedback was thoughtful, practical, and always focused on making the product easier to understand and build.

Black Man

Daria Kvochko

Product & Project Manager · International Business Consultant

After my first lesson with Karyna, I already understood so much more.

She explains everything clearly and calmly, making even complex ideas easy to grasp. She is supportive, thoughtful, and easy to talk to, which made the lesson both comfortable and engaging.

I’m looking forward to continuing.

Man B&W

Anastasia

Graphic Designer (1:1 design mentee)

I’m very glad I found Karyna. She is genuinely committed to helping me progress, with practical assignments and regular, timely, in‑depth feedback. In a short time, I have learned a great deal and developed a clear roadmap that I feel confident following.

Black Man

Andrew

Software Developer (1:1 design mentee)

Karyna joined us at an early stage, when we were launching MKOV Studio and Garage33 Gallery‑Shelter.

As our Designer and Researcher, she led design initiatives across both websites, graphic materials, research, and analysis. In a small, multidisciplinary team, her intuition and resourcefulness helped us turn ideas into working platforms and successfully launch both websites.

We would not have been as strong without her contribution.

Woman Laughing

Maria Kulikovska

Multimedia Artist & Architect. Co‑Founder, MKOV Studio & Garage33 Gallery‑Shelter

Karyna is an empathetic and creative thinker who knows how to find the right design solution for each project. We worked together at PORT OF CULTURE on cultural projects, events, and wayfinding systems.

I would describe her as persistent, resourceful, and a generous team player.

Woman Side Pose

Iryna Shostak

Co‑Founder & CEO, linza agency. Impact Producer, Women Occupied: Voices of Resilience